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The annual show and sale coincides with the Unicoi County Apple Festival also held in Erwin.  The Apple Festival features nearly 350 craft vendors from around the country lining the downtown streets, four stages featuring top Bluegrass and Gospel performers, and all kinds of food to satisfy any appetite.

The show and Apple Festival occur the same weekend as the National Storytelling Festival in nearby Jonesborough. Hotel rooms can be difficult to find. It pays to book a room early if traveling.